Dormehl: The Formula. How algorithms solve...

Luke Dormehl: The Formula: How algorithms solv all our problems ... and create more

• WH Allen, paperback ed. 2015; englanninkielinen pehmeäkantinen kirja; 295 sivua
• Pientä kulumaa kannen kulmissa, muuten erittäin hyväkuntoinen käytetty kirja
• HINTA: 5 euroa + toimituskulut Suomessa 4,50 euroa = 9,50 euroa
• TEE NÄIN: Klikkaa Osta, niin saat huutonetiltä automaattisen viestin, jonka lopusta löydät myyjän sähköpostiosoitteen ja tilinumeron. Maksa kirja ja toimituskulut, niin myyjä lähettää kirjan kun maksu on tullut perille. Voit myös pyytää myyjältä laskun. (Jos ostat samalla useamman saman myyjän kirja, niin älä maksa yksittäisiä kirjoja ennen kuin koko paketin sisältö on selvä.)

A fascinating guided tour of the complex, fast-moving, and influential world of algorithms—what they are, why they’re such powerful predictors of human behavior, and where they’re headed next.

Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola. Algorithms follow a series of instructions to solve a problem and will include a strategy to produce the best outcome possible from the options and permutations available. Used by scientists for many years and applied in a very specialized way they are now increasingly employed to process the vast amounts of data being generated, in investment banks, in the movie industry where they are used to predict success or failure at the box office and by social scientists and policy makers.

What if everything in life could be reduced to a simple formula? What if numbers were able to tell us which partners we were best matched with – not just in terms of attractiveness, but for a long-term committed marriage? Or if they could say which films would be the biggest hits at the box office, and what changes could be made to those films to make them even more successful? Or even who is likely to commit certain crimes, and when? This may sound like the world of science fiction, but in fact it is just the tip of the iceberg in a world that is increasingly ruled by complex algorithms and neural networks.

hakusanat: matematiikka liiketalous tiede algoritmit sosiologia yhteiskunta psykologia