Wally Olins : The Brand Handbook

Wally Olins : The Brand Handbook

Tekijä Wally Olins
Kustantaja Thames & Hudson
Painettu 2008
Sivuja 112
Kovakantinen – kuvakansi
Englanninkielinen
120 kuvaa, joista 93 väri

Kirjan markkinointiteksti:

“This is an essential buy for everyone in advertising, marketing and business
• An ultra-simple guide to all one needs to know about brands and branding
• Subdivided into clearly defined sections, with case-study examples and ‘take away’ questions for anyone considering their own branding project.
• Wide spectrum of brands and branding programmes covered: examples include Apple in the US, Mitsubishi in Japan, Repsol in Spain, Daimler in Germany and Lloyd’s in the UK.
• Features over 100 illustrations showing logos, advertisements and other hard-hitting requirements of corporate commerce.
• Essential reading for anyone in advertising, marketing or business, and anyone setting up a company of their own.”

Käytetty kirja, mutta yleisilmeeltään siisti – ei merkintöjä.  Normaalia käyttökulumaa, erityisesti kansissa.

asiasanat: markkinointi mainonta brändi brandi viestintä viestinnän johtaminen identiteetti influensseri