The Effortless Experience by Matthew Dixon

The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon. Hardback. English.

Why reducing customer effort matters more than delight, based on large-scale CEB research, with practical frameworks for better customer experience at lower cost. Widely referenced in sales, customer success and CX roles.

Condition: Very good.

Suomeksi: englanninkielinen kirja, kovakantinen. Kunto: erittäin hyvä.